About Course
The Freelancing with Digital Marketing Course, offered by Story IT Institute, is specifically designed to empower you with the knowledge, skills, and tools necessary to become a successful freelance digital marketing professional. This comprehensive course not only encapsulates the core principles of digital
marketing but also highlights the key aspects of freelancing, making it an all-rounded learning experience.
Over the course of this program, learners will understand how to leverage the immense potential of digital marketing channels such as SEO, content marketing, social media marketing, email marketing, and Pay per Click (PPC). This will be supplemented by strategic courses on analytics and conversion
optimization, giving our students a competitive edge in the digital space.
In parallel, we focus on the freelance business model, preparing our students to effectively market their skills, manage clients, and operate a freelance business. The course will equip learners with strategies to develop compelling proposals, set competitive yet profitable pricing, and manage their freelance
business effectively.
What Will You Learn?
- 1. Online & Offline Data-Driven Digital Marketing
- 2. How do you earn money through Data Digital Marketing?
- 3. Competitive Analysis for Smarter Marketing.
- 4. You will learn how to use dozens of proven data digital marketing strategies.
- 5. You will learn how to use all of the most popular social media platforms to grow your business.
- 6. You will able to start your freelance journey with Digital Marketing.
- 7. You will increase conversions and sales with real world techniques.
- 8. You will improve your brand identity and grow your brand's audience.
Course Content
01. Digital Marketing Overview
-
What is Digital Marketing?
00:00 -
Why Digital Marketing?
00:00 -
Traditional Vs. Digital Marketing
00:00 -
Digital Marketing Components
00:00 -
Career in Digital Marketing
00:00 -
1st Session
01:04:55
02. SEO Introduction
-
What is SEO?
00:00 -
SEO Classification
00:00 -
SEO Method
00:00 -
SEO Algorithm
00:00 -
SEO Ranking Factor
00:00 -
2nd Session
01:42:17
03. Onsite SEO 01
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What is Onsite SEO
00:00 -
Onsite SEO Checklist
00:00 -
How to Implement Onsite SEO
00:00 -
Required things to implement Onsite SEO
00:00 -
3rd Session
01:54:09
04. Onsite SEO 02
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Keyword Research
00:00 -
Set Main Keywords in Targeted Pages
00:00 -
Long tail Keywords
00:00 -
Question Based keywords for Blog post
00:00 -
4th Session
01:46:23
05. Onsite SEO 03
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How to write Meta Title
00:00 -
How to write Meta Description
00:00 -
How to setup Open graph
00:00 -
How to setup Twitter Cards
00:00 -
Post Optimization
00:00 -
Page Optimization
00:00 -
Product Optimization
00:00 -
5th Session
01:51:16
06. Onsite SEO 04
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How to setup Google Search Console
00:00 -
How to setup Bing Search Console
00:00 -
How to setup Yandex Search Console
00:00 -
How to add sitemap with Search Console
00:00 -
How to check and solve Search Console Issues
00:00 -
What is Google Analytics
00:00 -
How to setup Google Analytics
00:00 -
How to monitor and report Google Analytics
00:00 -
6th Session
02:16:10
07. Onsite SEO 05
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How to add Alt tag with Image
00:00 -
Canonical Tag Setup
00:00 -
How to implement Rich Snippet Code
00:00 -
How to implement local business snippet code
00:00 -
Robots.txt Setup
00:00 -
How to setup Index and No-Index Tag
00:00 -
404 Monitor and Redirection
00:00 -
7th Session
02:44:04
08. Technical SEO 01
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What is Website Audit
00:00 -
Why we Need to Audit Website
00:00 -
What is Technical SEO
00:00 -
Website Audit with Ahrefs
00:00 -
Website Audit with SEMrush
00:00 -
8th Session
02:06:43
09. Technical SEO 02
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High Priority Issues
00:00 -
Links Issues like Page has no outgoing links
00:00 -
Content Issues like Multiple meta description tags
00:00 -
Images Issues like Page has broken image
00:00 -
JavaScript Issues like Page has broken JavaScript
00:00 -
Sitemaps Issues like 3XX redirect in sitemap
00:00 -
9th Session
01:24:22
10. Technical SEO 03
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Medium Priority Warnings
00:00 -
Indexability Issues like Noindex page
00:00 -
Links Issues like Page has links to redirect
00:00 -
Redirects Issues like 3XX redirect
00:00 -
Content Issues like Meta description too short
00:00 -
Social tags Issues like Open Graph URL not matching canonical
00:00 -
Performance Issues like Slow page
00:00 -
Images Issues like Missing alt text
00:00 -
10th Session
01:32:53
11. Technical SEO 04
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Low Priority Notices
00:00 -
Indexability Issues like Noindex and nofollow page
00:00 -
NOT INDEXABLE Issues like Page has links to redirect
00:00 -
Links Issues like Page has only one dofollow incoming internal link
00:00 -
Redirects Issues like HTTP to HTTPS redirect
00:00 -
Content Issues like Multiple H1 tags
00:00 -
Sitemaps Issues like Indexable page not in sitemap
00:00 -
11th Session
01:34:29 -
11th Session II
01:55:38
12. Offpage SEO 01
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What is Offpage SEO
00:00 -
What is Link Building / Backlinks
00:00 -
What is Contextual Backlinks
00:00 -
Type of Backlinks
00:00 -
Dofollow / Nofollow Backlinks
00:00 -
Backlinks Metrics DA, PA, DR, UR, SS, CF TF
00:00 -
Backlinks Indexing
00:00 -
12th Session
01:35:25
13. Offpage SEO 02
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What is Guest Post?
00:00 -
How to get Guest Posting Links?
00:00 -
How to report Guest posting links?
00:00 -
What is Broken Link Building?
00:00 -
How to get Broken Link Building Backlinks?
00:00 -
How to report broken link building link?
00:00 -
13th Session
01:25:35
14. Offpage SEO 03
-
What is Microblogging?
00:00 -
How to create backlinks with Microblogging?
00:00 -
How to report Microblogging Backlinks?
00:00 -
What is Web 2.0?
00:00 -
How to create web 2.0?
00:00 -
How to report web 2.0?
00:00 -
14th Session
01:32:19
15. Offpage SEO 04
-
What is Press Release?
00:00 -
How to create backlinks with Press Release?
00:00 -
How to report Press Release Backlinks?
00:00 -
What is PDF Submission?
00:00 -
How to create backlinks with PDF Submission?
00:00 -
How to report PDF Submission Backlinks?
00:00
16. Offpage SEO 05
-
What is QA Backlinks?
00:00 -
How to create backlinks with QA Sites?
00:00 -
How to report QA Backlinks?
00:00 -
What is Profile Links?
00:00 -
How to create backlinks with Profile sites?
00:00 -
How to report Profile Backlinks?
00:00 -
16th Session
57:28
17. Offpage SEO 06
-
What is Social Bookmarking?
00:00 -
How to create backlinks with Social Bookmarking?
00:00 -
How to report Social Bookmarking Backlinks?
00:00 -
What is Blog Commenting?
00:00 -
How to create backlinks with Blog Commenting?
00:00 -
How to report Blog Commenting Backlinks?
00:00 -
17th Session
01:17:02
18. Offpage SEO 07
-
What is Forum?
00:00 -
How to create backlinks with Forum?
00:00 -
How to report Forum Backlinks?
00:00 -
What is PPT Submission?
00:00 -
How to create backlinks with PPT Submission site?
00:00 -
How to report PPT Submission Backlinks?
00:00 -
18th Session
52:20
19. Offpage SEO 08
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What is Link Wheel?
00:00 -
How to get backlinks with Link Wheel?
00:00 -
How to report Link Wheel Backlinks?
00:00 -
What is Round up Backlinks?
00:00 -
How to get backlinks with Round up?
00:00 -
How to report Round up Backlinks?
00:00 -
19th Session
01:01:00 -
19th Session II
01:27:32
20. Local SEO 01
-
What is local SEO
00:00 -
How to Create Google Business Listing
00:00 -
How to optimize GMB
00:00 -
How to Maintain GMB
00:00 -
20th Session
01:08:09
21. Local SEO 02
-
What is Local Citation?
00:00 -
How to create backlinks with Local Citation?
00:00 -
How to report Local Citation Backlinks?
00:00 -
What is Directory Submission?
00:00 -
How to create backlinks with Directory Submission?
00:00 -
How to report Directory Submission Backlinks?
00:00 -
21th Session
01:08:23
22. Social Signal 01
-
What is Social Signal
00:00 -
How to get social signal
00:00 -
How to help social signal to boost ranking
00:00 -
How to reporting social signal task
00:00
23. Social Media Marketing 01
-
What is Facebook Marketing
00:00 -
How to setup Facebook Pages, Groups
00:00 -
What is Facebook Business Manager Account
00:00 -
How to create Facebook Business Manager Account
00:00
24. Social Media Marketing 02
-
What is Facebook Pixe
00:00 -
How to add Facebook Pixel
00:00 -
What is Facebook Ads
00:00 -
How to create Facebook Ads
00:00 -
How to run Facebook Ads
00:00 -
How to Monitor and Report Facebook Ads
00:00
25. Social Media Marketing 03
-
What is Twitter Marketing?
00:00 -
How to create Twitter Post?
00:00 -
How to engage more people with Twitter?
00:00 -
How to report on Twitter Marketing?
00:00
26. Social Media Marketing 04
-
What is Pinterest Marketing?
00:00 -
How to create Pinterest Post?
00:00 -
How to engage more people with Pinterest?
00:00 -
How to report on Pinterest Marketing?
00:00
27. Social Media Marketing 05
-
What is Linkedin Marketing?
00:00 -
How to create Linkedin Post?
00:00 -
How to engage more people with Linkedin?
00:00 -
How to report on Linkedin Marketing?
00:00
28. Search Engine Marketing 01
-
What is Search Engine Marketing?
00:00 -
Keyword Research For Google Ads
00:00 -
28th Session
01:29:44
29. Search Engine Marketing 02
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How to write title for Google Ads
00:00 -
How to write Description for Google Ads
00:00 -
How to add sitelinks in Google Ads
00:00 -
Snippets in Google Ads
00:00 -
29th Session
01:31:47
30. Search Engine Marketing 03
-
How get score 100 for Google Ads
00:00 -
Google Ads Optimization
00:00 -
Session 30
01:19:15
31. Search Engine Marketing 04
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How to run Google Ads
00:00 -
How to monitor Google Ads
00:00 -
How to report Google Ads
00:00 -
Session 31
01:19:15
32. Speed Optimization 01
-
What is Speed Optimization?
00:00 -
Why speed is important for Ranking?
00:00 -
How to check Website Page Speed?
00:00 -
Speed Check with Google Light Speed
00:00 -
Speed check with GTMetrix
00:00
33. Speed Optimization 02
-
How to solve speed issues?
00:00 -
What is Cloudflare?
00:00 -
How to add Cloudflare with Website?
00:00 -
What is CDN?
00:00 -
How to add CDN with Website?
00:00
34. Email Marketing 01
-
What is Email Marketing?
00:00 -
How to collect targeted email?
00:00 -
Email scrapping
00:00 -
How to report on Email Collection
00:00
35. Email Marketing 02
-
What is Outreach?
00:00 -
What is Mailchimp?
00:00 -
How to setup Email Campaign?
00:00 -
How to monitor Email Campaign?
00:00 -
How to report email Campaign?
00:00
36. Website Maintenance 01
-
What is Website Maintenance?
00:00 -
How to update all Themes?
00:00 -
How to update all plugins?
00:00 -
What is Cache and How to erase those?
00:00 -
What is SSL
00:00 -
How to setup SSL?
00:00
37. Website Maintenance 02
-
What is Wordfence?
00:00 -
How to scan your website for Malware activity?
00:00 -
How to remove malware from your WP Site?
00:00 -
How to secure your site always?
00:00
38. SEO Project Management Tools 01
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How to create custom project report with Google Data Studio or Locker Studio
00:00 -
How to import Google Analytics Data with Google Data Studio
00:00 -
How to import Google Search Console Data with Google Data Studio
00:00
39. SEO Project Management Tools 02
-
How to Add Project with Ahrefs
00:00 -
How to Add Project With Raven
00:00 -
How to Add Project with SEMrush
00:00
40. Freelancing Marketplace 01
-
What is Freelancing Marketplace?
00:00 -
Best Freelancing Marketing for Bangladeshis
00:00 -
QA for Freelancing Marketplace
00:00 -
Sample profile for Follow
00:00
41. Freelancing Marketplace 02
-
How to create Account With Upwork
00:00 -
How to create 100% profile With Upwork
00:00 -
How to Create Project Catalog or Gig for Upwork
00:00
42. Freelancing Marketplace 03
-
How to Find Jobs in Upwork
00:00 -
How to Apply jobs in Upwork
00:00 -
How to write cover letter for upwork jobs
00:00 -
What necessary file need to submit upon apply jobs
00:00
43. Freelancing Marketplace 04
-
How to create Account With Fiverr
00:00 -
How to create 100% profile With Fiverr
00:00 -
How to Create Project Catalog or Gig for Fiverr
00:00
44. Freelancing Marketplace 05
-
How to create Account With Freelancer
00:00 -
How to create 100% profile With Freelancer
00:00 -
How to join contest in Freelancer
00:00
45. Freelancing Marketplace 06
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How to face Interview
00:00 -
Key things to get jobs while interview
00:00 -
Portfolio Creation
00:00